Sky News
March 4, 2010
A smart delicatessen that caters only for window shoppers has sprung up in a Tyneside town after the council decided to put up fake shop fronts to cover empty units.
The imaginary business is the first of a string of facades intended to be unveiled in Whitley Bay high street, where the impact of the recession has left nearly one in five shops vacant.
North Tyneside Council is trialling the window dressing in an attempt to attract new business to the struggling town centre.
“The economic climate has forced many businesses to bring down the shutters,” said the Council’s deputy mayor Judith Wallace.
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