Advertiser leaving Facebook after discovering that 80% of the clicks they’re paying for are from ‘bots.’
A company called Limited Run publicly announced on Facebook that they’re leaving Facebook, and for two reasons:
First, they did their own analytics and found that 80% of the clicks Facebook was charging them for were from automated “bots.”
Second, the company changed their name. They requested that Facebook change the company name on the business page. But Facebook told them (allegedly) that in order to change their name on Facebook, they would have to spend $2,000 more per month on advertising.
If these allegations are true, how widespread is this abuse and why does it not surprise anyone in the slightest.
If Facebook are doing it then Google AdSense is probably doing it as well and we already know the majority of trading on the US/UK stock exchanges are done by automated BOTS, front-running and cheating legitimate companies out of money. It just never stops.
From the companies Facebook page in their own words:
“Hey everyone, we’re going to be deleting our Facebook page in the next couple of weeks, but we wanted to explain why before we do. A couple months ago, when we were preparing to launch the new Limited Run, we started to experiment with Facebook ads. Unfortunately, while testing their ad system, we noticed some very strange things. Facebook was charging us for clicks, yet we could only verify about 20% of them actually showing up on our site.
At first, we thought it was our analytics service. We tried signing up for a handful of other big name companies, and still, we couldn’t verify more than 15-20% of clicks. So we did what any good developers would do. We built our own analytic software.
So we did what any good developers would do. We built a page logger. Any time a page was loaded, we’d keep track of it. You know what we found? The 80% of clicks we were paying for were from bots. That’s correct. Bots were loading pages and driving up our advertising costs. So we tried contacting Facebook about this. Unfortunately, they wouldn’t reply. Do we know who the bots belong too? No. Are we accusing Facebook of using bots to drive up advertising revenue. No. Is it strange? Yes. But let’s move on, because who the bots belong to isn’t provable.
While we were testing Facebook ads, we were also trying to get Facebook to let us change our name, because we’re not Limited Pressing anymore. We contacted them on many occasions about this. Finally, we got a call from someone at Facebook. They said they would allow us to change our name. NICE! But only if we agreed to spend $2000 or more in advertising a month. That’s correct. Facebook was holding our name hostage. So we did what any good hardcore kids would do. We cursed that piece of shit out! Damn we were so pissed. We still are. This is why we need to delete this page and move away from Facebook. They’re scumbags and we just don’t have the patience for scumbags.”
Read it here: