Skip to content


Have We Reached Peak NFL?

Have We Reached Peak NFL?

By Charles Hugh Smith
washingtonsblog.com

OK, I get it: pro football is so popular because it’s one of the last refuges of modern life that hasn’t been ruined by politics. Oops, scratch that. But we shouldn’t pin the decline of pro football’s popularity (as measured by viewership) solely on player protests, as the decline predates the recent politicization.

As this chart shows, viewership has been sliding for years across the entire demographic spectrum:

Even more troubling for the multi-billion-dollar NFL empire, the youth demographic is evaporating like mist in a scorching summer day in Death Valley. The problem for the NFL is two-fold: the number of young people who are dedicated NFL viewers is modest, and even worse, it’s declining at a fast clip.

I am sure there are plenty of 25-year old fans, but anecdotally, I don’t know a single Millennial who has any interest in sitting through a 2-hour pro football game at home, or ponying up the big bucks and huge chunk of time required to attend a game.

Again, anecdotally, young people seem more likely to watch a short clip of the game’s highlights on Youtube than devote 2+ hours to sitting through endless annoying TV adverts for a few moments of action.

Or they’re investing their sports-related time and money in college or local sports; if they’re parents, their time may be devoted to their kids’ sports activities.

In other words, pro football is an interest of the older generations that isn’t shared by the younger generations. We can chart this progression with an S-curve, which in the case of the NFL, is marked by the “boost phase” of viewership in the 1970s and 1980s as Monday Night Football expanded the TV audience and the league added franchises.

The league reached a maximum audience some years ago, and has now entered the decline phase.

But the NFL’s troubles run even deeper than demographics: its fan base is being pressured financially while the cost of attending a game keeps rising.Anecdotally, attending a game costs a small fortune now. Yes, there may be a few cheap seats in the nose-bleed sections, but the costs of getting to the game, parking and refreshments far exceed what attendance cost the previous generation, even adjusting for inflation.

Maybe somebody feels $10 for a beer in a tiny plastic cup suitable for a urine sample and $20 (or more) for a couple of hot dogs or snacks is a fair price, but outside the circle of dedicated fans, it’s a ripoff.

Just in case the NFL didn’t notice, 95% of the populace is experiencing stagnating wages and rising costs of essentials, leaving less and less to blow on luxuries such as NFL games.

Only the top 5% have the dough to blow on luxuries, and not to put too fine a point on it, but outside of the luxury corporate boxes, the top 5% is not the prime NFL audience for several reasons, including that they’re too busy working and taking care of responsibilities to devote precious spare time to watching pro football.

Spending is correlated to income, naturally enough: most of the “recovery” is the result of soaring discretionary spending by the top 5%, not the modest spending that is affordable to the bottom 95%. That means that the advertisers spending big bucks to advertise on NFL TV games are reaching an audience with diminishing cash or credit to spend.

Lastly, the NFL has reached the point of over-saturation. Monday Night Football was an innovation in 1970, but who has time or interest for Thursday morning football, Friday afternoon football, etc.? Then there’s the health-related issues (brain damage suffered by players) and the politicization.

To summarize:

1. The NFL has saturated the potential audience to the point of exhaustion.

2. The potential audience is shrinking as student-loan-burdened Millennials have collectively little interest in spending the money or time required to be a rabid fan of pro football.

3. The cost of attending an NFL game is increasingly out of reach of the bottom 95% of households.

4. TV viewership is declining across the entire demographic spectrum.

5. The wages/income of the vast majority of the TV audience has stagnated, and 95% of the populace has less disposable income than a generation ago.

6. The top 5% with the majority of the disposable income are not big pro sports fans, mostly due to the many demands on their time and the diversity of other pursuits available to them.

How will the owners and managers of the multi-billion-dollar NFL empire handle the league’s decline phase? Managing the decline phase is less fun than reveling in the expansion phase.

I’m offering my new book Money and Work Unchained at a 10% discount ($8.95 for the Kindle ebook and $18 for the print edition) through December, after which the price goes up to retail ($9.95 and $20).

Read the first section for free in PDF format.

If you found value in this content, please join me in seeking solutions by becoming a $1/month patron of my work via patreon.com.

Facebooktwittergoogle_plusredditpinterestlinkedinmail

View the original article at Washingtons Blog

Related Posts with Thumbnails

Posted in Analysis & Review, Finance & Economics.

Tagged with , , , , , , , .

Support #altnews & keep Dark Politricks alive

Remember I told you over 5 years ago that they would be trying to shut down sites and YouTube channels that are not promoting the "Official" view. Well it's happening big time. Peoples Channels get no money from YouTube any more and Google is being fishy with their AdSense giving money for some clicks but not others. The time is here, it's not "Obama's Internet Cut Off Switch" it's "Trumps Sell Everyones Internet Dirty Laundry Garage Sale".

It's not just Google/YouTube defunding altenative chanels (mine was shut), but Facebook is also removing content, shutting pages, profiles and groups and removing funds from #altnews that way as well. I was recently kicked off FB and had a page "unpublished" with no reason given. If you don't know already all Facebooks Private Messages and Secret Groups are still analysed and checked for words related to drugs, sex, war etc against their own TOS. Personally IU know there are undercover Irish police moving from group to group cloning peoples accounts and getting people booted. Worse than that I know people in court at the moment for the content they had on their secret private group. Use Telegrams secret chat mode to chat on, or if you prefer if you need to or buy a dumb phone with nothing for the NSA to hack into if you are that paranoid.

So if your not supporting this site already which brings you news from the Left to the Right (really the same war mongering bollox) then I could do with some. Even if it's just £5 or tick the monthly subscription box it will be much appreciated. Read on to find out why/

Why?

Any support to keep this site would be appreciated. You could set up a monthly subscription for £2 like some people do or you could pay a one off donation as a gift.
I am not asking you to pay me for other people's articles, this is a clearing house as well as place to put my own views out into the world. I am asking for help to write more articles like my recent
false flag gas attack to get WWIII started in Syria, and Trump away from Putin. Hopefully a few missiles won't mean a WikiLeaks release of that infamous video Trump apparently made in a Russian bedroom with Prostitutes. Also please note that this article was written just an hour after the papers came out, and I always come back and update them.

If you want to read JUST my own articles then use the top menu I have written hundreds of articles for this site and I host numerous amounts of material that has seen me the victim of hacks, DOS plus I have been kicked off multiple hosting companies, free blogging sites, and I have even had threats to cease and desist from the US armed forces. Therefore I have to pay for my own server which is NOT cheap. The more people who read these article on this site the more it costs me so some support would be much appreciated.

I have backups of removed reports shown, then taken down after pressure, that show collusion between nations and the media. I have the full redacted 28/29 pages from the 9.11 commission on the site which seems to have been forgotten about as we help Saudi Arabia bomb Yemeni kids hiding in the rubble with white phosphorus, an illegal weaapon. One that the Israeli's even used when they bombed the UN compound in Gaza during Operation Cast Lead. We complain about Syrian troops (US Controlled ISIS) using chemical weapons to kill "beautiful babies". I suppose all those babies we kill in Iraq, Yemen, Somalia and Syria are just not beautiful enough for Trumps beautiful baby ratio. Plus we kill about 100 times as many as ISIS or the Syrian army have managed by a factor of about 1000 to 1.

I also have a backup of the FOX News series that looked into Israeli connections to 9.11. Obviously FOX removed that as soon as AIPAC, ADL and the rest of the Hasbra brigade protested.

I also have a copy of the the original Liberal Democrats Freedom Bill which was quickly and quietly removed from their site once they enacted and replaced with some watered down rubbish instead once they got into power. No change to police tactics, protesting or our unfair extradition treaty with the USA but we did get a stop to being clamped on private land instead of the mny great ideas in the original.

So ANY support to keep this site running would be much appreciated! I don't have much money after leaving my job and it is a choice between shutting the server or selling the domain or paying a lot of money just so I can show this material. Material like the FSB Bombings that put Putin in power or the Google no 1 spot when you search for protecting yourself from UK Police with "how to give a no comment interview". If you see any adverts that interest you then please visit them as it helps me without you even needing to give me any money. A few clicks per visit is all it takes to help keep the servers running and #altnews alive!

However if you don't want to use the very obvious and cost free ways (to you) to help the site and keep me writing for it then please consider making a small donation. Especially if you have a few quid sitting in your PayPal account doing nothing useful. Why not do a monthly subscription for less money instead. Will you really notice £5 a month?


0 Responses

Stay in touch with the conversation, subscribe to the RSS feed for comments on this post.



Some HTML is OK

or, reply to this post via trackback.



css.php